About Us

LSYorkWSPic.jpgWho We Are…

ProActive Advisors, LLC is a boutique Money Management & Advisory firm based in Lexington, Kentucky. We manage both Fixed and Equity accounts, including “Balanced” accounts utilizing a proprietary investment methodology formulated by our founder, a Morningstar recognized “FIVE STAR” Fund Manager. Qualified investors engage our services directly and receive personalized attention from a fiduciary who look outs for their financial interests.

 

Our Mission…

ProActive Advisor’s mission is to deliver transformative results so clients gain the rewards of investing. Towards this goal we craft portfolios with utility seeking to deliver positive results in good and bad financial markets.

 

3909838_sOur Niche…

ProActive Advisors manages money primarily for individuals, families, small business owners and private trusts.  Most all clients give us discretion to make buy & sell decisions on their behalf. They take comfort knowing ProActive does not sell securities nor share in commissions on trades. They have full confidence in our loyalty to them knowing 100% of our clients utilize third-party custodians who report independently and directly to them. And they have peace of mind knowing we’re pro-active in watching their money.

ProActive manages five core portfolios ranging from very conservative to intelligently aggressive. Our Conservative Income accounts are managed to deliver better than average current income with Inflation protection.  Our Aggressive Growth accounts, occasionally hedged and sometimes modestly leveraged, are managed to significantly beat the market while combating risk. Clients can use one or a mix of these portfolios to reach their goals.

So if you’re tired of the Wall Street “siren’s song” of investment advice that isn’t satisfactorily meeting your expectations, come meet a firm who does deliver. A firm whose forte is devising and implementing plans to increase its client’s financial means. Join our niche: a community of people who want to write there own story. 

 

Clock-Bill.jpgOur History…

Proactive Advisors, LLC was founded by Lawrence S. York (BA Berea College; MBA Gatton School of Business & Economics, University of Kentucky) who transitioned his brokerage practice into a fee-only Advisory firm after 20 years. In the two years prior to doing so, he engaged a software development company to code his investment process into a computer program to improve portfolio management. That was 2006-2007, and the next year when ProActive was launched, the worst market correction since 1929 ravaged the stock market. ProActive’s clients were not only protected from debilitating loss, but our portfolios out-performed others when the market rebounded. It was fortuitous the 360Portfolios program had been rigorously back-tested over market cycles including periods with perilous market corrections, and not just in good markets, because doing so enabled us to handily navigate that crisis. 

Today, ProActive Advisors continues to utilize 360Portfolios to manage client accounts. The program is an adapted Total Compound Return process with decision-rules to protect capital. It has been improved from its original formulation utilizing only funds to include market baskets of select stocks. It now additionally employs inverse ETF’s and options on stocks for added hedging protection in our more aggressive portfolios. ProActive can also now manage smaller accounts that previously had limited investment choice due to their size. 360Portfolios has performed well since inception and provides next generation portfolio management capabilities.* Fractional share allocations and the ability to quickly implement model changes across investor portfolios are just two of the benefits Proactive clients now enjoy with the 360Portfolios program.

 

 

3355040_s.jpgOur Philosophy…

ProActive Advisors believes the financial markets reward skill and competence.  We also believe successful investing requires a “pro-active” approach (hence our name) to find the best opportunities and to lower and raise risk exposure as business cycles change. While most firms seem to be content putting portfolios on auto-pilot with fixed allocations and automatically rebalancing them (as if they’re being managed), ProActive advocates tactical money management with flexible asset allocations sync’d to market changes. We also avoid conventional diversification schemes that buy a little bit of everything. We strive to keep all our client’s money working all the time.  And that’s our value-added in brief: expertise and the time commitment watching our portfolios and following changes in the financial markets every day. We believe our investment results prove we have the competition beat. The benefit as our client is you can reach your financial goals sooner rather than later.

 

Fee Only…

ProActive Advisors is not a bank or broker dealer and is not affiliated with one. We are a Registered Investment Advisor operating under a fiduciary standard of care. We disclose potential conflicts and strive always to be transparent. We work on a fee basis and utilize qualified, third-party custodians like Fidelity, Folio Institutional, Pershing (Bank of New York) and TIAA-CREF to hold client accounts. Our fees are competitive, include core financial planning, and are set at institutional rates. If you’d like to explore the difference we can make, Let’s Talk. (see Pricing under the Services tab).

 

*ProActive Advisors cannot and does not guarantee performance or profits as all investments have risks. There can be no assurance that ProActive Advisors will meet the investment objectives it targets. Past performance is no guarantee of Future performance.

ProActive Advisors - Who's Watching Your Money? by TeslaThemes